An international AI platform with category-defining technology had minimal traction in the U.S. and needed to establish itself across the commercial real estate landscape. We partnered closely with leadership to serve as an extension of the team on the ground, introducing the company to owners, operators, brokers, and strategic partners across the market.
The company had built a strong product and early traction internationally, but had little to no established network within the U.S. commercial real estate market. Entering the U.S. required access to a wide range of decision-makers across owners, operators, and brokerage firms, each with different needs and expectations. Building those relationships from outside the market would have required years and a consistent on-the-ground presence. Without that access, the platform risked missing the window to establish itself in a critical market.
We were engaged to help establish the company’s U.S. presence across customer development, strategic partnerships, and market positioning. Acting as an extension of the team in the U.S., we introduced the platform to owners, operators, brokerages, and strategic partners, while also connecting with high-net-worth and institutional real estate investors and early-stage PropTech collaborators. In parallel, we worked with the team to refine how the platform was presented across asset classes and buyer personas, using ongoing market conversations to shape positioning and messaging. The work compounded over time, with each interaction helping to build credibility, deepen relationships, and expand the company’s reach across the market.
The engagement led to more than 200 meaningful market conversations and the development of a pipeline spanning over 100 companies across the U.S. commercial real estate landscape, including many of the most active and recognized groups in the industry. The company established a credible presence in the market, supported by a growing network of relationships across owners, operators, brokers, investors, and strategic partners. Along the way, the work helped inform how the company understood the U.S. market, including asset classes, buyer personas, and evolving needs. That combination of access, positioning, and pipeline created meaningful momentum and positioned the company to continue scaling with a foundation already in place.
